Brand Identity
Brand identity and logo design for Wisconsin businesses and nonprofits
A brand identity is the logo, colors, typefaces, and supporting pieces that make your organization recognizable and trusted wherever people meet it. Nordmeyer Creative designs complete brand identities for small businesses, nonprofits, and professionals in Ozaukee County, the Milwaukee area, and beyond.
Why a clear brand matters
People decide whether to trust you before they read a word, and they notice when your sign, cards, website, and social profiles don’t match. A clear identity makes every piece look like it came from the same dependable organization.
Because we also design websites, build online stores, and run marketing, your brand carries through all of it without being handed off to someone else to interpret.
What goes into a brand identity
Logo and variations
A primary logo plus versions for every place it lives, from a wide website header to a small profile image.
Color palette
Three to five colors that work together, each with exact HEX codes so your brand looks the same everywhere.
Typefaces
Recommended fonts for headings and body text that fit your personality and stay easy to read.
Brand packages
Each package is a one-time price. Choose what fits today, and build on it later.
Brand ‘Werk’
$500
one-time
A clear, professional identity to build everything else on.
- Logo plus variations
- 3 to 5 color palette with HEX codes
- Typeface recommendations
Brand ‘Kraft’
$750
one-time
Everything you need to show up consistently, in person and online.
- Everything in Brand ‘Werk’
- Business card design
- Social profile images and banner
- Expanded brand sheet
Brand ‘Glanz’
$1,500
one-time
A brand your team can put to work every day, on its own.
- Everything in Brand ‘Kraft’
- 1 year Canva subscription with your brand kit preloaded
- Reusable templates, plus training to use them
- Brand booklet
How we design your brand
We listen first
A free consultation about who you serve and what sets you apart, with no pressure and no hard sell.
We design and refine
We turn that conversation into a visual direction and refine it with your feedback until it feels like you.
We hand it over
You receive your final brand files and everything else in your package, ready to use.
Brand work we’ve done
Wordmark with gold wings
The Blumenthal Lab
A science-forward brand and site built to turn quiet interest into real applications.
Music for Health & Life
A rebuilt brand and a store, so a respected catalogue sells around the clock.
Primary logo, full color
Brand identity questions
What is the difference between a logo and a brand identity?
A logo is one mark, while a brand identity is the whole system around it. It includes the logo and its variations, your color palette, and your typefaces, so everything you share looks like it came from one trusted organization.
Which brand package is right for me?
Brand ‘Werk’ gives you a professional logo, palette, and type to start from, and Brand ‘Kraft’ adds business card design, social profile images, and an expanded brand sheet. Brand ‘Glanz’ adds templates, training, and a preloaded Canva kit for teams that make their own materials.
Do I need a brand identity before I build a website?
It helps to have one first, but you don’t need to finish it separately. Because we do both, we can create your brand and your website together, so they are planned as one system from the start.
Can I add brand identity to a monthly website plan?
Yes, brand identity can be added to a monthly plan, and our Klarwerk plan lists Brand Identity as an add-on. We can talk through the right combination during a free consultation, and you can compare plans on our Solutions page.
Let’s give your work the brand it deserves
Tell us about your organization and the people you want to reach. We reply within 24 to 48 hours to set up a free consultation.